Advertising
What the site is, who reads it, and how advertising works here.
Last updated September 2026
The audience
World of Curious is a general-interest entertainment publication with 10 sections covering nostalgia, puzzles, oddities, history, original fiction, home and garden, places, animals, culture and curiosities. Readers arrive mainly from social media on mobile.
We publish audience figures only when we have them, from analytics we actually run. We do not quote invented numbers in a media pack.
Placements
The site has reserved, fixed-size slots so that adverts never push content around as a page loads:
- article-top — leaderboard above the article body
- article-mid — in-article rectangle
- post-answer — rectangle immediately after a puzzle reveal
- article-bottom — leaderboard below the article
- desktop-sidebar — sticky rectangle, desktop only
- mobile-sticky — small sticky banner, mobile only
What we will not do
- Place adverts where they are easy to tap by accident.
- Interrupt a puzzle or a story with a full-screen interstitial.
- Split an article across pages to increase ad impressions.
- Let an advertiser choose, approve or influence editorial content.
- Run adverts that are dressed up to look like our own articles without a clear label.