Can You Spot the Scam? Explainer
Six Warning Signs in a Suspicious Message, and What to Do Instead
How to recognise the pressure tactics that almost every scam relies on, described in general terms, with a simple three-step habit that defeats all of them.
Scams are enormously varied in their cover story and remarkably uniform in their technique. The same handful of moves appears whether the message claims to be a bank, a delivery company, a tax office, a relative in trouble or a romantic interest.
That uniformity is useful. You do not need to recognise every possible story. You need to recognise six moves.
1. Urgency
Almost every scam creates a deadline. Something will be closed, cancelled, charged, seized or lost unless you act now.
The purpose is specific and worth understanding: urgency prevents you from doing the one thing that defeats the whole attempt, which is checking through a different channel.
A genuine organisation that needs something from you can wait while you hang up and ring them back on a number you looked up yourself. Every single one of them can wait. If a message cannot tolerate that, that is the tell.
2. An unusual payment method
Requests to pay by bank transfer to a new account, by gift card, by cryptocurrency, by vouchers, or through a friend’s account are all serious warning signs.
These methods have one thing in common: they are hard or impossible to reverse. A legitimate organisation asking for money has ordinary, reversible ways of taking it.
3. A request for a code, a password or remote access
No genuine bank, government department, delivery company or technology company will ask you to read back a one-time code, to reveal a password or a PIN, or to install software that lets them control your device.

This is the closest thing to a universal rule in the whole area, and it is worth stating flatly: nobody legitimate asks for any of those things. Nobody.
4. Contact that starts on one channel and moves to another
An advertisement, a marketplace listing, a dating profile or a social media message that moves quickly to a private messaging app is a recurring pattern.
Moving off-platform removes whatever protections and records the original service provided, which is exactly why it is requested.
5. A story that explains why the normal checks do not apply
This move often reveals itself if you say it out loud. There is a reason a video call is impossible. A reason the money must go to a different account than usual. A reason the person cannot be contacted through their usual number. A reason you must not discuss it with anyone.
Any explanation for why you cannot verify something through a normal route should raise your suspicion rather than lower it.
6. Something slightly wrong
Details that do not quite fit: an address that is close to a real one but not exact, a title that does not match the organisation, a reference number in the wrong format, a greeting that is oddly generic or oddly specific.

Be careful with this one. Poor spelling and grammar used to be a reliable indicator and no longer is, so the absence of mistakes should not reassure you. Treat this sign as confirmation rather than as a primary test.
The three-step habit that defeats all of them
Stop. Do not act in the moment. Nothing on the list above is a genuine emergency, and any real deadline can absorb ten minutes.
Verify independently. Contact the organisation using a number or address you find yourself — on a card, on a statement, on their official website, typed in by hand. Never use a number, a link or an address supplied in the message. If a relative appears to be in trouble, ring them directly on the number you already have.
Talk to someone. Isolation is the condition most scams require. Telling one other person before doing anything stops the great majority of them.
If it has already happened
Contact your bank immediately — many have a dedicated fraud line, and some transfers can be stopped if reported quickly. Report it to the relevant national reporting body for your country. Change any password you may have disclosed, and any account that shares it.
And, importantly: this happens to careful, intelligent people every day. The techniques are professionally designed to work on ordinary human attention under time pressure. Being caught by one is not a character flaw, and embarrassment is the main reason these crimes go unreported.
Editor's note: This is a recognition guide. It deliberately describes tactics in general terms and does not reproduce any working template, script or wording that could be used to defraud someone.
Where this came from
- Recognising and reporting scams — Action Fraud
- Scam awareness and reporting — Scamwatch, Australian Competition and Consumer Commission
- Consumer protection guidance — Which?
